25 MAR 2021 20
Customer retention is the biggest challenge for the beauty industry. Traditional technologies are losing their efficiency, and they are constantly changing. Customers become more and more demanding. If earlier customers were satisfied with the usual service, now they have become more demanding. According to statistics, more than half of beauty salon clients leave in silence and never return, while only 10% openly say they are not satisfied. Why do customers leave the salon and how to develop their loyalty?
Incorrectly defined target audience. Salon owners spend a lot of money on advertising. But these costs are not always justified. And it is especially true if your services do not match the expectations of the target audience.
Poor performance of administrators. The interaction between a client and administrator should never resemble a help desk. The task of the administrator is to locate the client, advise him and offer the best option.
No loyalty program. Your clients may be upset if you constantly forget their names. Regular customers deserve some rewards and special offers.
No client base. Without knowing what your customers like, you will fail to introduce an individual approach to everyone.
The incompetence of masters. The key value of any salon is the quality of services provided. Continuous staff turnover is another reason people avoid your salon. Without an effort to gather a strong team, there is little hope to succeed.
Inability to book a visit online. People value their time today. And if they have to make endless calls trying to find out free hours to make an appointment, they will give it up very soon. They will choose your competitor that offers an online booking system.
No reminders. Many customers do not come on time. And the main reason is trivial forgetfulness. As a result, the salon not only loses profits but also loses the opportunity to receive another visitor at this time.
No promotion strategy. You will not get new clients until you work hard on engaging them. You need to use the latest marketing tools and make your brand recognizable if you want to expand your reach.
Lack of information about services and goods. To increase sales, you should regularly inform your clients about new products. Without detailed information, the customers will simply not know about them.
Poor service standard. Not all salon owners can physically be present during the everyday procedures. Lack of control and absence of corporate culture will force your customers to look for a salon of a higher level.
How to improve sales in barbershop?
Luckily, nowadays, there is a solution to solve all the above issues in practically one step.
Customers are the most valuable thing for every beauty salon. If you do not know who your customers are, it will inevitably lead to unearned profits. You can implement a mobile app for barbers and beauty salons. It will transform all your daily routine into an automatic control system. What will you get in return?
- Clients will book a visit to the salon around the clock using the online appointment service. According to statistics, a beauty salon loses up to 30% of customers without this feature.
- The beauty salon instantly receives a notification about a newly added appointment. This management system for barbers will boost their productivity.
- The everyday working schedule becomes transparent and easily manageable for both the client and masters. It will increase the total number of appointments.
- You will structure information about your customers. A well-arranged client base will let you activate a powerful marketing tool - a loyalty program.
- You will receive reports and statistics on salon performance as well as customer feedback.
A mobile application is a solution available to every salon today, regardless of its size. There are decent ready-to-use programs that can be adapted to your individual needs without huge investments. Renting a barbershop application, you move your whole business to a new level and significantly improve the interaction of all involved parties.