18 MAR 2021 26
Nowadays, you can find many beauty salons with approximately the same range of services and prices. But at the same time, they all differ by the level of service. And it is vital to fully understand the importance of this parameter. Service level in a beauty salon can be a powerful tool for attracting new clients, and at the same time, it can be a reason for a churn of customers. It is not only the professionalism of the barbers but also their approach to the clients that is a decisive factor in evaluating the work of a beauty salon. The higher the level of service is, the more likely the visitor will return again. Keep reading to learn how to build excellent service and how booking apps for barbers can help you in this task.
Main components of high-quality salon service
It is not so difficult to create a customer-centric service. But you should work in several directions at once to achieve this target.
- Offer quality products and services.
- Improve the service infrastructure directly in the beauty salon.
- Involve administrators and managers in the implementation of the service strategy.
- Train and motivate employees to provide excellent service.
- Start a review book on your website to allow customers to leave feedback.
- Create an app for barbershop for monitoring and evaluating the quality of the service.
Actually, the last point should be taken as a starting one as it will greatly simplify to develop, realize and monitor your service plan. The salon owners need to have a clear idea of the level of service in their beauty salons. It is necessary to understand whether the offered services meet the expectations of customers. And a management system for barbers is the right tool to evaluate the work of the salon as a whole. Besides, the best barbershop software will enable you to switch your salon setup to an automated and more productive mode.
How to digitize barbershop?
There is a misconception that hairdressing software is very expensive. These times are gone, and today you can buy a mobile app for barbershop at an affordable price. There is no need to pay for the product development from scratch. You can get a ready-to-use barbershop app template and adapt it. Web agencies offer multi-component programs with separate panels for all parties involved in a beauty salon:
- Business owner portal. The lack of control is one of the main reasons for the business decline. And beauty salons are no exception. With the app, every salon owner can easily check the master performance, ask customers for feedback and analyze the provided service.
- An app for barbers. The automated booking system will arrange the working schedule of each employee and increase their overall productivity. The quantity of delay and no-shows will drastically reduce, allowing the barbers to work in a smoother way. It has a direct relation to the quality of services they provide.
- Client application. The most winning feature is the ability to book an appointment online. People tend to use their smartphones where possible. And the ability to check your schedule on the go at any time will bring you more visits. Besides, push notifications and reminders will provide constant interaction with your audience. Such an approach increases customer loyalty and trust in your salon.
Implementation of barbershop software is no longer a luxury. It is a must and a competent step that will become an important guideline for all your staff in the formation of a high level of service. Moreover, it will quickly pay off with higher profits and client base growth.