30 MAR 2021 42
Beauty salons have become an integral part of modern life. Dozens of beauty startups enter the market every day, but only some of them manage to strengthen their positions, expand their network and bring their owners a stable profit. If you want to be in the second category, it is crucial to understand how to promote your beauty business in order to attract the right customers. You will not achieve success in this task without using effective salon marketing and proper management system for barbershop. Let's take a deeper look at how to organize a truly effective promotion for your beauty salon.
Launch your website
With the active spread of the Internet, it is high time to digitize barbershop business. One of the proven ways to become recognizable is to create a website. A modern beauty salon needs to have an online business card to attract new visitors. You will get competitive advantages:
- Your salon will be easily found in search engines;
- You can introduce online communication via the site;
- You can interact with your audience by publishing the most relevant information about your services.
The site is your business card, and potential clients will use it to evaluate the salon and the quality of services. A well-designed website with regularly added content will immediately start attracting customers. Properly organized advertising will make the link to your salon appear in search results and on specialized directories.
Be active on social media
Create a social media page devoted to your salon. You may use Facebook or Instagram - these most popular platforms will allow you to expand your reach and attract new clients to your beauty salon. When choosing a social network, focus on the portrait of your average client. On social networks, you can advertise your website and services. Thus, it will only take a couple of clicks for a new visitor to learn more about your salon.
Build a barber app
Mobile applications for beauty salons offer an exclusive opportunity for effective business development with minimal costs. The advantage is that you do not need to order individual software development. You can rent ready-to-use products and fully customize them to your needs. It will give you the following benefits:
- Online appointments via mobile devices. Customers can launch your app and use the appointment scheduling feature from their smartphones. Customers can easily view free hours and book a visit directly from the application.
- Appointment reminders. You can send your existing customers a notification of the coming visit through your mobile app. It will reduce the no-shows in the salon.
- Push notifications. This feature will allow you to instantly inform customers about special promotions, deals, events, and offers. Push-up notifications can quickly and easily generate customer engagement.
- Loyalty program. Regular customers are the source of main income. Therefore, introducing a loyalty program is one of the most effective marketing tools in the business. The mobile app will allow you to build a client base and create a personal account for every customer.
Barbershop software offers panels for all parties – customers, salon owners, and barbers. It hugely improves the quality of communication and salon performance.
The combined use of all of these methods will help you find new clients. Remember that it is important not only to attract new visitors but also to make them return to your beauty salon. High-quality services together with the latest communication channels described in the article will enable you to quickly achieve the desired result and make your beauty salon favorably stand out from the crowd.