18 FEB 2021 20
We live in a digital era – we search for information on the Internet, send contactless payments, read books, instantly exchange messages and files with friends living on other continents. This life setup was difficult to imagine 20 years ago. Mobile apps have become a part of our lives and provide conveniences that cannot be denied. More and more people own smartphones and use apps for various purposes - news, weather, discounts in stores and much more. And the business has no choice but to follow the trend and provide customers with the usual level of convenience. Companies are increasingly implementing mobile applications to stay competitive on the market. Let us have a closer look at how beauty salons can benefit from barbershop software.
Advantages of a mobile app for barbers and beauty salon
Developing and launching your own mobile application for a beauty salon will allow you to:
- Increase your brand awareness and target audience loyalty;
- Build long-term relationships with your customers;
- Provide direct interaction with potential clients, regardless of their location;
- Automate salon’s everyday processes;
- Provide the target audience with easy access to salon’s prices and services;
- Get the opportunity to promptly notify customers about special promotions, the launch of new products and services, send reminders;
- Start collecting information about the real and customers for marketing research.
- Allow the customers to make appointments via the app.
Why is online appointment crucial?
The ability to book a visit via a smartphone is a convenient tool for attracting and retaining customers in a beauty salon. Proper organization of this business process reduces the number of no-shows and increases the profit. Incorrect recording procedure can have negative consequences. You may have great masters and service, but if you fail to build an efficient schedule, all your efforts will be wasted.
How to introduce an online appointment system?
The algorithm is not so difficult as it may seem. Nowadays, you do not need to spend time and money on costly developments. Many web agencies offer ready-to-use solutions to digitize your beauty salon. There is no need to wait for months for the software to be ready. The available product can be customized to your brand with no effort. A universal barbershop app has all important features already embedded, including an online appointment widget. You just need to follow these steps to make it work efficiently:
Activate the function. This feature should be visible and easily accessible on the user interface. It should work 24/7 and clearly show available time for appointments in the salon. The users must be able to choose a master and service intuitively.
Train your staff to use this feature. If used correctly, an online appointment mechanism will allow you to effectively adjust the working schedule of all the masters. You will minimize the gaps and overlaps in their workflow.
Promote online appointment feature. If you do not inform your customers of this feature, they may neglect it. So tell your target audience about such a possibility – send push notifications, advertise your app on social media. Moreover, you have to stimulate your customers to book appointments online – offer them discounts for it and other incentives.
Everyone who works in the beauty industry knows about the importance of online appointments. However, the experience of using this tool is different for everyone: many salons already use it in their work, others still hesitate to implement it. It does not cost you anything as this feature comes as part of multi-functional barbershop software. Use this powerful tool to increase demand for your services. This small investment will pay you off with impressive results.